Vanessa Theiss reports on how IR is using corporate advertising to reach investors
Living as we do in a society where ads dictate many of our buying decisions, it's not surprising that IR has started to use advertising to tap into the investor psyche. As many IROs have already discovered, this powerful communications tool helps ingrain a company's message into the hearts and minds of retail and institutional investors. In today's world, investor loyalty must be cultivated the same way as brand loyalty.While it's tough to determine the exact correlation between buy decisions
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