‘IR is in the process of changing from a purely communications function to more of a sales function’
Three months on from the implementation of the European regulation, episode 85 of The Ticker takes on Mifid II, featuring an in-depth interview with Marina Zakharova de Calero, CEO of Conduit Communications – and author of the most-read article on IRmagazine.com in 2017 – on the changing role of IR under Mifid II, company-sponsored research and getting board support for the increased resources needed to meet buy-side expectations in a post-Mifid world.
