New tools for the IR site
What geek could look upon BASF’s web site without feeling a tingle all the way to the root of his C drive? It’s got everything...
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AI & Tech Archive
Speculator: spam spam spam
The gullible keep coming and the unscrupulous keep coming after them, and all the more so since the internet has brought cyber...
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RSS: feed your head
Really simple syndication (RSS) may sound like a fast way to put a bunch of capitalists together in a deal, but it actually falls...
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Net losses: making the most of online communications
Listed companies need to do more to take advantage of the opportunities offered by the internet, according to a recent survey by...
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Corporate branding: sizzle pop...zing!
Clear, creative thinking is not just a way to stay ahead of the pack; it’s mandatory just to keep up. And the pressure never stops...
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Cybersmears: watch out for web chatter
Information circulates on the internet in many unofficial forms, including message boards, chat rooms and blogs. These beehives of...
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Webcasting: mission possible
Unlike certain more covert professions, IR is an open book. IROs have the advantage of being able to ply their peers for tips on...
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Technology: reservoir blogs
Bob Lutz, vice chairman of General Motors, enjoyed his recent tour of dealers and auto shows in central Europe, where...
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Getting out the message
In the online world, less is sometimes more. Many IR teams, however, are taking the opposite approach, aggressively adding new...
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Mining for market intelligence
One of the many things that can keep investor relations and corporate communications experts awake at night is wondering how their...
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