Gray zones
Q- What is the rule of thumb when trying to attract retail investors into the stock? We’ve never directly targeted this audience...
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Shareholder targeting & ID Archive
Perceiving is believing
At the heart of investor relations lies a key tension: while IROs must communicate their own company’s message to investors, they...
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The perfect shareholder base?
Newly renamed UK mobile phone giant O2 (formerly mmO2) recently announced that 833,000 of its smaller shareholders took up the...
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Strength in diversity
In developing an internationally diverse shareholder base, you must first understand the investor’s perspective. The investor has...
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Eyes on the cash prize
Caroline Brown, Morley Fund ManagementCaroline Brown, head of credit analysis at Morley Fund Management, and her team of four...
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What's in an ad?
Living as we do in a society where ads dictate many of our buying decisions, it's not surprising that IR has started to use...
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Capital exploration
Around ten years ago Suncor Energy had a global commodity and a local shareholder base. The Calgary-based company extracts oil...
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How they do it at Clariant
When Iris Welten joined Swiss specialty chemical maker Clariant in the summer of 2001 as head of corporate IR, she had her work...
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